HoppyTrails app
In progress app for an always on strategy
HOPPYTRAILS app
Always on, not just events
We’re currently developing the HoppyTrails app – always-on loyalty, what’s on and wayfinding platform for precincts.
It’s designed to help drive the night-time economy every week, not just event weekends.
/ MAP
/ WHAT’S-ON GUIDE
/ Exclusive venue deals
/ Directions and transport info
APP FEATURES
Features Snapshot
/ Map with wayfinding that guides you venue-to-venue
/ Venue profiles and What’s on guide
/ Precinct events and activations info
/ Trail Making
– pick a few venues or drinks you like
– the app builds you a personalised trail
/ Or choose from our curated trails
/ Each venue check-in build member loyalty rewards
/ Links to precincts all over NSW
Wayfinding
Venue Information
Precinct Activations
Trail Making
What’s On Guides
Offers and rewards
Always on
Loyalty, Content and Wayfinding platform designed for hospitality precincts
/ Increase foot traffic
/ Encourage Repeat visitation
/ Support cross-venue participation
/ enhance visitor discovery
/ extend the life of activation campaigns
/ strengthen precinct collaboration
For Patrons /
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discover venues and events
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follow curated trails
-
unlock rewards and achievements
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collect experiences
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revisit precincts to continue participation
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connection to multiple precincts
For Venues /
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drive new and repeat visitation
-
collaborate across precincts
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participate in shared campaigns
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gain behavioural insights
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reduce reliance on third-party discovery platforms
For Stakeholders /
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encourage movement and dwell time
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maintain engagement after activations
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gather participation insights
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support local operators collectively
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extend campaign value beyond funded periods
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valuable data for planning and future funding