Digital Passport
Elevate your events
HOPPY TRAILS DIGITAL PASSPORT
HoppyTrails Digital Passport is a rewards based game for precinct events – it gets crowds moving between all venues and event attractions.
It’s simple to use –
Browser based – no app download, join by scanning a QR code
Users collect stamps at each venue when they purchase a unique event offer
Collect all stamps and complete the event trail to win prizes
Includes all the features event goers need for a great experience
/ MAP
/ WHAT’S-ON GUIDE
/ Exclusive venue deals
/ Directions and transport info
Data that tells you who came, and where they went
For precincts and venues,
the passport supplies valuable event data –
/ Demographics
/ Visits per venue
/ Multi-venue visits
/ Precinct journeys
/ A database of registered fans
These micro-data sets are invaluable to precinct teams for planning and marketing and complement the macro-data sets and insights in the NSW Government’s Office of 24-Hour Economy Commissioner’s Data after Dark platform.
Proven in market
The Digital Passport has been successfully used over two Brookiefests by the Brookvale Brewers and Distillers. They signed up more than 2,300 users, with almost 54% of players redeeming offers at multiple venues. Crowds journeyed across Brookie and the team were able to use the passport data in their successful Uptown Grant application.
”The Passport has put us on the map
John O'ConnorGoodradigbee Distillery
Venues just need to display a poster with a QR code – no hardware or POS integration, with simple offer redemption.